The Art of Strategy Design with Amy McKie and Andi Csontos

The Art of Strategy Design

Strategy doesn’t live in a slide deck. It lives in decisions, behaviours, and how people show up every day.

In this session, we’ll explore what happens when you treat strategy as a design challenge, not a corporate ritual. We’ll unpack the models and mindsets that shift strategy from something done to people - to something built with them.

Expect big ideas, practical tools, and a few uncomfortable truths.

What we’ll cover:

• Why traditional strategy fails (and what to do instead)