We live in a technological world and we are bombarded with data every day. What we do with that data is where it can become important to our own personal brand and reputation. We are so often faced with images from the internet and very quickly we make our opinion. Often that opinion is then shared (rightly or wrongly) to the millions of people who may view that image. Within a workplace, we are often faced with an ‘image’ of the business. In my case – it might be an incident